It is no doubt that video is the best narrator of product and services for companies to reach out their audience. Potential customers would rather opt for a 5 minutes YouTube video than to read a long blog for 30 minutes. However, a badly planned video can be detrimental to its objectives. No matter how enticing the products or services look, if the video scripts are bad, customers will be dissuaded from watching to the end.
Perfectly crafted video scripts help digital marketers to create engaging videos that will retain customers and inspire them to return to the website. There is no substitute for a well planned video script. Even the revered writers still struggle in creating compelling and engaging videos because, quite often, they overlook the importance of a video script.
Take a look at 5 steps below that are aimed at helping you write the best video script. Any video, whether professional or not, has to employ the techniques of video scripting.
Writing the Best Video Scripts
The steps below demystify the process of writing the best video script to entice your audience. Carefully follow them to avoid the commonly committed mistakes of bad views, some of which you’ve probably come across while browsing through YouTube.
Write the Purpose First
Like any other form of engaging and quality content, you must have the purpose before crafting the video scripts. Clearly set out the objectives that prompted you to create the video. Determine its goals, the message you are trying to convey to your audience, define your target audience, the language spoken by your audience, the outcome of watching the video, etc. This will help you to stay focused throughout the video.
Now Craft the Story
Now that you are done with the first step, it’s time to craft the interesting story. Try to be as succinct as possible because online readers seldom have plenty of time to watch long videos unless it’s an academic video. Even with the academic (training) video, it needs to be straight to the point.
Avoid complicated sentences when crafting your story. That might just encourage the customer to click away and consider your competitor. There should be a cohesive flow from one message to another.
Communicate in the Language of Your Audience
It doesn’t help to create the video that will not be understood by your target audience. As much as possible, try to empathies with them and communicate clearly. Well, unless you are explaining something medical, leave out the jargon and use simple English. You do not want the readers to buy dictionaries to just to understand your narration.
Proofread and Edit the Video Scripts
It is important to proofread your video scripts before making a huge mistake of discouraging your audience. Ask a friend to read aloud so that you spot the mistakes embedded in the video.
Keep It Concise
Nothing is more attractive on YouTube than a short video that clearly lays out the intended message. Try to be succinct in conveying the messages. Usually, videos that last for 3 minutes are desirable.
Video scripts are important, and there is no substitute for them. To make your promotions a success, you should clearly craft a compelling video script to make the videos intriguing to your target.